WEST SACRAMENTO, Calif.–Casey Serin is on his way to becoming the most hated blogger on the Internet.
With scant income, assets, or business savvy, the would-be real-estate mogul managed to purchase eight homes in hopes of reselling them at a profit. Along the way, he’s lost all of them, run up some $170,000 in credit card and credit line debt, and launched iamfacingforeclosure.com to share his woes with the world.
Financial exhibitionism, coupled with a lack of penitence for stiffing his creditors, has transformed the 24-year-old resident of this sleepy Sacramento suburb into a celebrity among fellow bloggers. But unlike other online celebrities, Serin’s stardom comes from a unique source: “haters” who patronize his blog solely to learn what financial missteps he’s made today.
“A community formed overnight,” Serin said in an interview. “It wasn’t a very positive community.”